Frudoo is a free-to-join service for Members, aged 16 or over, with a UK-registered mobile phone number. Once you have registered and completed your Frudoo Profile, you receive:

• 5p for every new advertising message sent to your mobile via Frudoo
• Branded offers, information, updates and previews designed to fit as closely as possible with your Profile and categories of interest
• The opportunity to transfer money from your Frudoo account to a charity of your choice, at no cost
• Access to Frudoo Cashback – giving you cash every time you buy online from over 1500 of the UK’s top High Street brands
• The freedom to update your Frudoo Profile, as often as you like, in order to tailor the offers and information you receive
• Unlimited access to Frudoo – the service is available to any mobile on any network, so if you change your phone or network provider you still keep all your Frudoo benefits
• More control over how your favourite brands communicate with you

We’re dedicated to connecting mobile users with their favourite brands but it isn’t all one-way traffic; advertisers and their advisors always want to know what consumers think which is why FrudooSays rewards Members for their feedback on products and services.

MyFrudoo is the individual home page that each Member can customise according to their own needs and interests; it’s where you find news and information targeted to your Profile and it’s also the place where you can rate the ads and offers you receive.

Frudoo recognises that the mobile is now a personal necessity. In fact, by the end of 2010, 80 out of every 100 people in the world will have a mobile of some sort. Along with providing internet access and countless Apps, mobiles have the means to transfer cash, pay bills, book tickets, order shopping and . . . well, there’s still a lot more to come.

New capabilities such as Mobile Augmented Reality will see our mobiles bring us new images, experiences and realities to wherever we are – in-store, at home, in the office – so it’s little surprise that advertisers are rushing to harness the extraordinary power of mobile.

We applaud and welcome all the brilliant new mobile technologies that will transform our lives, however, at Frudoo the most vital, valuable and insightful resource will always be our Members and what they say they expect from their advertisers.

You join us at an exciting time. The rules of engagement between the consumer and advertisers have changed. To find out more about why and how our Members shape the service we deliver, please take a look our FAQs.

Then ask yourself, why wouldn’t I join?